Brother Tuck, our curious impact reporter, is happily continuing his journey. After visiting the innovative Work Centre in Amersfoort, he has definitely caught the bug. This time, he travels to The Hague, where he meets Jenny den Hertog at The Greenhouse. She is a driven woman who truly comes alive when she has the opportunity to create social impact. One of her many roles is director of Baankans, an organisation currently active in The Hague but, if it were up to her, soon operating throughout the Netherlands.
A small disclaimer beforehand: Breedweer is indirectly involved with Baankans, but this conversation was initiated independently. No one asked Brother Tuck to write this blog.
A Familiar Meeting
Jenny and Brother Tuck have known each other for more than ten years. At the time, she was leaving Cedris and working for a consultancy firm and several social employment organisations. Six years ago, however, she chose her own path: creating impact as an entrepreneur.
Today, she helps social enterprises move forward, with one clear goal: enabling more people to participate in society and the labour market.
Brother Tuck asks her three questions:
Why Baankans?
“I truly believe in this approach,” says Jenny. “We meet candidates on their own territory. For example, in a community centre. There, they speak with one of our connectors, people who have experienced barriers to employment themselves. That makes the conversation much more equal. If someone is motivated, we move on to a more in depth discussion. We identify their strengths and any obstacles they may face, and when needed, we quickly connect with partners within The Hague’s social support network. The next step is helping the candidate find a position with one of our socially minded employers.”
“Placed?” Brother Tuck asks. “The word ‘placed’ makes it sound as if we’re talking about boxes or containers.”
Jenny smiles.
“You’re right about that. We help people take that step themselves, with support whenever it is needed.”
Why Does Baankans Work?
“There is often talk about a shortage of people to fill vacancies,” says Jenny. “At the same time, there are still many people standing on the sidelines. Employers and job seekers often struggle to truly connect with one another. That is where we make a difference.
The key is accessible, low threshold contact in an environment where people feel safe. At the same time, we develop a strong understanding of what employers are looking for. This allows us to create strong matches, supported by a warm handover.
The Municipality of The Hague recognised the success of this approach and turned Baankans into a permanent programme.”
And Now?
Jenny: “We want to expand this approach to other municipalities, so that people there can also participate again on their own terms. We are already receiving promising signals from two provincial capitals. So who knows…”
To be continued!
